What is the definition of Clients Research?

"Clients research" is like the digital equivalent of a treasure hunt, but instead of gold and jewels, it's all about finding out what makes your potential customers tick. It's the process of gathering intel on their likes, dislikes, pain points, and quirks, almost like a supercharged version of a good spy movie, but instead of gadgets and gadgets, you're using the internet.

---

Now, here's a chilling example: "The client's clients research revealed that they were secretly obsessed with sushi, so the caterer decided to serve 'obsessive sushi platters' instead of just sushi."